Raising the bar

A new wave of shampoo bar brands is determined to transform bar shampoo’s mushy and ineffective reputation with advanced, hard-working formulas. 

In a bid to eradicate mushy textures, the founder of homegrown British brand Nut ‘n’ Noggin, Rachel Clark, got creative with the ingredients for its Moisture Rich Bar. “We could see from research that people using shampoo bars had issues with waxy residue, sulphates, strong scents, mush and hair texture after washing, so we opted for a coconut-based cleansing agent to ensure the formula doesn’t strip out natural oils or irritate the scalp,” says Clark. “We’ve included beer because it contains proteins that boost shine, while the omega 3 oils in flaxseed help improve the health of your hair and scalp.” To keep the carbon footprint of the Moisture Rich Bar as low as possible, Clark also kept manufacturing in the UK. 

With the cosmetics industry responsible for 120 billion units of plastic packaging that end up in landfill each year, perhaps it’s worth persevering with not-so-dreamy hair for a few days. And if doing your bit for the environment isn’t feel-good factor enough, Nut ‘n’ Noggin donates £1 from every sale to charities helping young people with mental health challenges. 

Article extracted from Vogue.co.uk